Summer is one of the most powerful seasons for brands that rely on custom clothing for business promotion. Promotional activities, trade fairs, outdoor events or street campaigns make promotional textiles a key tool for strengthening brand image. However, heat, sweat, sun exposure and frequent washing put these garments to the test. Knowing how to properly care for your promotional clothing is essential to maintaining a strong and professional appearance.
Custom t-shirts and promotional polos are the most popular garments during the warmer months. Their versatility, breathability and ability to showcase a brand’s logo or message make them ideal. However, without proper care, these items can quickly deteriorate. At QSP, we offer our best tips to extend the lifespan of your promotional textiles throughout the summer.
One of the biggest threats during this season is prolonged sun exposure. Both the colours and prints of promotional clothing can fade if not properly protected. Whenever possible, store garments in cool, shaded areas and avoid leaving them in direct sunlight after washing. This is especially important for dark-coloured t-shirts or those featuring full-colour logos.
Proper washing is another essential aspect of maintaining your promotional garments. Promotional t-shirts should always be washed inside out, in cold water, and with mild detergents. Avoid tumble drying, as it can damage both the fabric and the printed design. Iron the garment inside out and avoid direct heat on the logo to preserve its appearance.
Choosing the right fabric is also key. Summer campaigns demand personalised business clothing that is comfortable, durable, and functional. 100% combed cotton offers an excellent balance of softness and strength. Cotton-polyester blends are great for quick drying and frequent use. For more technical needs, breathable or antimicrobial fabrics are ideal for hot weather.
For long-running campaigns, it’s best to provide each team member with multiple garments. Rotating items allows for controlled wear and helps ensure your personalised business clothing stays in excellent condition. It’s also important to plan stock replenishment ahead of time, particularly for recurring or high-visibility events.
The type of print also plays a key role in the presentation of your promotional textiles. At QSP, we use techniques such as screen printing, digital transfer and heat vinyl to ensure long-lasting results – even after multiple washes and intensive summer use. Our goal is for your promotional wear to always look sharp and professional.
Taking care of your promotional clothing in summer is not just about appearance – it also reflects your company’s commitment, organisation, and attention to detail. At QSP, we support you through the entire process – from selecting the best personalised t-shirts or promotional polos, to choosing the most durable and resistant printing methods.
If you’re planning a summer campaign, now is the perfect time to invest in personalised business clothing that represents your brand with style and professionalism. With proper care and smart choices, your promotional textiles will keep promoting your brand long after the summer ends.
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